Motivation. It's a simple word and a simple concept but it's tricky to implement. Ask any sales manager what motivation is and there is a high likelihood that they would come up with a textbook definition. However, they will all agree that it is one of the most important things a manager must learn to do, especially when dealing with their team. Here are 7 practical ways you can motivate your team and build a strong, cohesive group:
1. Communicate with your team
To motivate your team, you must be able to open up communication lines and ensure that there is a smooth exchange of ideas and information. You also need to appreciate what motivates John may not have the same effect on Mary.
If you want to motivate your team, keep them updated and let them know what they can expect. Use e-mails, meetings, phone calls and memos to keep them posted about recent changes in the company, new directions the department may be taking, new products and other updates.
2. Know what your team considers as important
Don't always assume that you know what your team wants. Try to come up with a list of priorities or have your team rank a checklist of the most important things in their job. You'll be surprised to learn that traditional means of motivation such as salary increases and promotions are often not the best answers to what your team needs.
Once you learn what they want, you can design your motivation plans according to what your team values. For example, there is no point putting too much budget on new IT equipment if what your team really wants is more training. Find out what they want and you'll know what you can use to motivate them.
3. Get them into the action.
Motivation is not a one-way street nor is it a one-man or woman show. Let your team join in and contribute to a project or a plan. They will feel more valued as employees that way. Not only that, you will alienate your team if you focus too much on what they should do. Setting the rules of motivation yourself may seem like the way to go, but motivating your team means working in tandem with them.
4. Set goals that will challenge your team
Your team is composed of people with different skills, talents and levels of experience. Don't underestimate your sales team. Expect the best and guess what might happen? Give them a reason to nurture ambition and strive harder to achieve what your company expects from them. As long as goals are realistically viable, you will find that your team will be more motivated to work and perform.
5. Provide your team with the necessary tools they'll need to succeed in their job
You can't expect your team to perform optimally if they don't have the tools to do so. To motivate your team, provide the equipment, materials, training and support they need. If you give them a project involving sales, for example, you can't very well motivate them to perform if they have poor, marketing materials, management support and access to records of previous sales performances. Give them the tools they need to realistically perform their job and then allow their creativity to take over.
6. Manage the less-than-stellar performers
The bad apple in your team can ruin the groups performance as a whole. This could be the team slacker, heckler, the abrasive one, the individualistic member or just the teams shyest member. Whoever he or she is, can ruin a great group performance in a snap.
Your team looks up to you to manage and motivate this person and make sure he turns around. Don't try to ignore the situation or wait for it to resolve on its own. You'll be able to show your team you're in charge and motivate them successfully in the process.
7. Give credit to whom it is due
Never make the mistake of not giving your team the attention and recognition they deserve. Always applaud and praise for exemplary performance and make sure to mention those who performed the best. By showing how excellent performance at work is acknowledged (and rewarded, if it comes to that), you will be able to motivate the rest of your team into stepping up to the plate and making their own contributions.
Denise Oyston is an industry thought leader for sales managers. Check out her blog at http://www.ManagingSalesPeople.com
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